TOURISM MALAYSIA LEADS DELEGATION TO PROMOTE MALAYSIA IN CENTRAL ASIA

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ALMATY, 18 APRIL 2018: The Director General of Tourism Malaysia, Datuk Seri Mirza
Mohammad Taiyab is leading a Malaysian delegation to participate in the three-day Kazakhstan
International Travel Fair (KITF), which is a leading travel and tourism trade exhibition in Central Asia.
The participation in KITF is to network and explore new areas of cooperation with industry players
here, from both government and private sectors. Besides that, it also aims to promote the
diversities of the tourist attractions and services in Malaysia as well as to update the local industry
players on the latest tourism developments in Malaysia.
The participants of this year’s 18th edition of KITF, which will be held from 18 to 20 April 2018,
comprises 10 industry players from 9 organisations. They include WSF Travel & Tours, Parlo Tours,
Asia Premium Holidays, Sunflower Holidays, Fun and Sun Holidays, GM Travel House, Embassy
Alliance Travel, SN-RUS Travels, Sunway Resort Hotel & Spa.
Datuk Seri Mirza highlighted that Tourism Malaysia will be focusing on classic tourism products
for this year which have always been a favourite with the Central Asia and CIS countries – theme
parks, beautiful islands and beaches, and shopping. Langkawi Island, Desaru Coast, Redang Island,
Legoland, Sunway Lagoon Theme Park, Movie Animation Park Studios, Twentieth Century Fox
Studios and Malaysia outlet’s malls were promoted.
“With Air Astana providing a total of three flights to Malaysia with a capacity of 612 passengers per
week, it is the perfect gateway for travelers to explore Malaysia and the rest of this beautiful and
exotic region,” he added.
Datuk Seri Mirza also highlighted the Visit Malaysia 2020 campaign, saying, “The objective is to
promote Malaysia as a top-of-mind destination and we will be adopting the “Travel, Enjoy and
Respect” tagline in affiliation with the World Tourism Organisation’s movement to raise awareness
on how tourists can become catalysts for sustainable development and responsible tourism.”
Last year, Malaysia received a total of 25.9 million tourists from all over the world. Of this figure,
12,577 tourist arrivals were from Kazakhstan, a growth of 17.4% compared to 2016. For 2018,
Malaysia targets a total of 33.1 million tourists worldwide and RM134 billion tourism receipts.

MALAYSIA TOURISM PROMOTION BOARD
(MINISTRY OF TOURISM & CULTURE, MALAYSIA)
No. 2, Tower 1, Jalan P5/6, Precinct 5, 62200 Putrajaya, Malaysia
Tel: +603 8891 8000; Official: malaysia.travel; Corporate: tourism.gov.my
Facebook: friendofmalaysia; Twitter: tourismmalaysia; Blog: blog.tourism.gov.my

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For more media releases, media info and media features on Malaysia’s tourism industry, kindly visit the
Media Centre of Tourism Malaysia’s website at http://www.tourism.gov.my/
MALAYSIA TOURISM PROMOTION BOARD OR TOURISM MALAYSIA is an agency under the Ministry of Tourism
& Culture, Malaysia. It focuses on the specific task of promoting Malaysia as a preferred tourism destination.
Since its inception, it has emerged as a major player in the international tourism scene. In 2017, Malaysia
registered 25.9 million tourist arrivals, placing it among the major tourism destinations of the world.
Press contact:
Media Relations Unit:
Aliza Mansor, Senior Assistant Director, Corporate Communication Division
Tel: +603-8891 8789
Email: aliza@tourism.gov.my
Editorial Unit:
Anis Rozalina Ramli (Ms), Senior Editor, Corporate Communication Division
Tel: +603-8891 8759
Email: anisramli@tourism.gov.my

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