TOURISM MALAYSIA LEADS DELEGATION TO PROMOTE MALAYSIA IN ARABIAN TRAVEL MARKET 2018

DUBAI, 22 APRIL 2018: The Director General of Tourism Malaysia, Datuk Seri Mirza
Mohammad Taiyab is leading a delegation of 106 Malaysian sellers from 68 organisation to
participate in this year’s 25th edition of Arabian Travel Market (ATM).
This leading annual travel and tourism trade exhibition in the Middle East will once again be held in
Dubai, from 22 to 25 April 2018.
Tourism Malaysia returns to ATM with the country’s tourism trade players to promote some of the
country’s latest attractions and destinations for shopping, family fun, eco adventure, honeymoon,
and luxury holidays.
The Malaysian delegation is comprised of a good mix of hotels and resorts, travel agents, tourism
product owners, airlines and representatives from tourism authorities as well as state tourism
boards. During the 4-day event, they will be highlighting their respective tourism products and
services that cater specially for the Middle Eastern market.
Datuk Seri Mirza officially launched the Malaysia Pavilion today at the Dubai World Trade Centre
and met the media later at a press conference.
He said, “The tourism industry in Malaysia continues to grow from strength to strength. These next

two years are a crucial period for our country’s tourism – they are the lead up to the much-
anticipated Visit Malaysia 2020. By then, we expect to welcome some 36 million tourists to our

shores with tourist receipts reaching RM168 billion.”
He highlighted that Tourism Malaysia has planned to collaborate with a few Middle Eastern airlines
such as Qatar Airways, Emirates, and Etihad Airways, to boost arrivals from this market.
Another initiative taken by Tourism Malaysia to boost arrivals from this region is a joint promotion
campaign to Malaysia for 2018 with Dnata Travel. The campaign runs from April to October 2018
promoting “Summer Getaway” packages to Kuala Lumpur, Selangor, Melaka, Penang and
Pahang. The packages promote Malaysia’s family-friendly attractions, beach resorts, and adventure
and wildlife experiences.

MALAYSIA TOURISM PROMOTION BOARD
(MINISTRY OF TOURISM & CULTURE, MALAYSIA)
No. 2, Tower 1, Jalan P5/6, Precinct 5, 62200 Putrajaya, Malaysia
Tel: +603 8891 8000; Official: malaysia.travel; Corporate: tourism.gov.my
Facebook: friendofmalaysia; Twitter: tourismmalaysia; Blog: blog.tourism.gov.my

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Other initiatives that Malaysia introduced to the market was the Muslim travel guide to Penang by
Halal Penang and a Malaysia Destination brochure by Explore the Wonders. Besides that, Tourism
Selangor also launched a special Arabic Tourist Handy Book.
On 23 April, Datuk Seri Mirza will be hosting a gala dinner at Grand Hyatt Dubai to thank the tourism
fraternity in Dubai and the local media for their support and assistance in promoting Malaysia. On
the next day, he will present a talk on “Malaysian Experience in Achieving Quality & Sustainable
Development in the Tourism sector” at the 1st International Conference of the University of Sharjah.
Last year, Malaysia was named the Best Muslim Travel Destination 2017 by Mastercard &
CrescentRating’s 2017 Global Muslim Travel Index. Malaysia was also listed as the country with the
Best Healthcare in the World 2017 by internationalliving.com.
Through its participation in ATM, Tourism Malaysia seeks to attract more West Asian tourists to its
shores to achieve its tourism target for 2018. Last year, Malaysia received 251,937 tourists from
West Asia, signifying a drop of 4.3% compared to 287,398 tourists in 2016.

ENDS

For more media releases, media info and media features on Malaysia’s tourism industry, kindly visit the
Media Centre of Tourism Malaysia’s website at http://www.tourism.gov.my/
MALAYSIA TOURISM PROMOTION BOARD OR TOURISM MALAYSIA is an agency under the Ministry of Tourism
& Culture, Malaysia. It focuses on the specific task of promoting Malaysia as a preferred tourism destination.
Since its inception, it has emerged as a major player in the international tourism scene. In 2017, Malaysia
registered 25.9 million tourist arrivals, placing it among the major tourism destinations of the world.
Press contact:
Media Relations Unit:
Aliza Mansor, Senior Assistant Director, Corporate Communication Division
Tel: +603-8891 8789
Email: aliza@tourism.gov.my
Editorial Unit:
Anis Rozalina Ramli (Ms), Senior Editor, Corporate Communication Division
Tel: +603-8891 8759
Email: anisramli@tourism.gov.my

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