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As a service industry, tourism is heavily dependent on the quality of the human workforce. Growing the human workforce for the tourism sector is very crucial for the success of the tourism industry. Often the key challenges faced by the tourism industry include the difficulty in attracting and retaining quality staff, particularly in the hotel and a few other related sectors. Many perceive jobs in tourism as a short-term opportunity and only a few recognize the long term prospects. Many also perceive the jobs in tourism as purely tourism-related and fail to realize that the tourism sector just like any other organization, also provides for a range of job positions such as marketing, administration, finance, engineering etc.

PATA Tourism Career Fair 2016:

In recognizing the above needs and challenges, PATA Malaysia Chapter (PMC) supported by the Ministry of Tourism and Culture (MOTAC), Malaysia and Tourism Malaysia and in collaboration with several Universities & Colleges offering tourism and hospitality programmes in Malaysia, held its third Tourism Career Fair on 06 November 2016 at the Seri Pacific Hotel Kuala Lumpur, with the theme ‘Today’s talent, Tomorrow’s success’.

The Career Fair was officially launched by Y.Brs. Dr. Junaida Lee Abdullah, Deputy Secretary General, Ministry of Tourism and Culture Malaysia.

The Career Fair was aimed at connecting fresh graduates and graduates from the tourism and hospitality faculties of the various universities & colleges in Malaysia with the potential employers (corporate organizations) from the tourism and hospitality sector under one roof.

Tourism Career Forum:

In conjunction with the Tourism Career Fair, PMC also arranged a Tourism Career Forum to share knowledge and inputs on tourism that would be of interest and benefit to the student participants. Prominent speakers from the tourism, airline, hotel, and travel and tour industries shared their insights, views and recommendations on the topic “Today’s talent, Tomorrow’s success: Successful Career Equation for New Generation Employees” from the perspective of their related industries.


The panel for the Tourism Career Forum comprised the following individuals:

Moderator        :

Y.Bhg. Dato’ Haji Azizan Noordin

Past Chairman, PATA Malaysia Chapter


Panelists          :

Ms Ivy Chan

Human Resource/Administration Manager

Holiday Tours & Travel Sdn. Bhd


Mr David Raj

Head of Sales, Malindo Air


Y.Bhg. Dato’ Michiel David

Tourism Educators Association of Malaysia (TEAM)


Chef Khairuddin Bin Kamarudin

President, Chef Association of Malaysia


Brand Showcase Presentations:

The programme for the event also included Brand Showcase presentations by Lexis Hotels & Resorts Sdn. Bhd., Dorsett Hospitality International, Boustead Hotels & Resorts Sdn. Bhd and Ratu Oceania Raya (M) Sdn. Bhd.

Outcome of the Career Fair 2016:

The Fair attracted a total of close to 1500 graduate students from 20 over universities & colleges in Malaysia and 22 exhibitors from the tourism and hospitality sector which included hotels, convention centres, travel/tour agents and other organisations connected with the tourism and hospitality industry.

Overall, the Fair was a great success and provided an excellent platform for the student participants to explore the career opportunities in the tourism and hospitality industry related to their qualification and skills. For the participating exhibitors, it also provided an excellent avenue and opportunity to network, showcase their organisations and career opportunities available, as well as to attract the best talent/qualified candidates for full-time and part-time career opportunities and internship programmes.

 Organising Committee:

Chairman                     :          Assoc. Prof. Dr Mohamad Abdullah Hemdi (UiTM)

Committee Members   :         Datuk M. Ali (Dhesu Travel & Tours)/Hon. Secretary

                                                Dato’ Aruldas Arulandu (Tourland Travel)/Hon.Treasurer

                                                Mr Kamaruddin Baharin (The Royale Bintang KL)

                                                Assoc. Prof. Dr Toney Thomas (Taylor’s University)

                                                Mr Manmohan Singh (Malaysia Airlines Berhad)

                                                Ms Nurul Syaza (Tourism Malaysia)

                                                Mr GP Subramaniam (PMC Executive Secretary)

Co-opted Members      :          Ms Izwarni Mohd. Salleh (Erican College)

                                                Dr Souji Gopalakrishna Pillai (HELP University)

                                                Ms Thong Lai Kit (Berjaya University College of Hospitality)

A total of seven (7) meetings were held to organize this event.

Date:   10 November 2016

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