PATA Hub City Forum: Kuala Lumpur – Moderators and Speakers

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Y.Bhg. Datuk Dr. Ong Hong Peng
Secretary General, Ministry of Tourism and Culture,
Malaysia (Moderator PD1)
An economist and the current Secretary General of the Ministry of Tourism and Culture, Dr. Ong has served in a number of government agencies in various capacities, one of which is Deputy Director of the Malaysia Development Institute. He was awarded the Kesatria Mangku Negara (KMN) in 2006, the Johan Setia Mahkota (JSM) in 2008, and the title of Datuk after receiving the Johan Mangku Negara (JMN) in 2013 from His Majesty Yang Di Pertuan Agong. He was also honoured with the Darjah Setia Pangkuan Negeri (DSPN) and Darjah Yang Mulia Pangkuan Negeri (DMPN) in 2007 and 2010 respectively.
pf-tansridrmunir Y. Bhg. Tan Sri Dr. Munir Majid
The Chairman of the Bank Muamalat Malaysia Berhad, of the ASEAN Business Advisory Council in Malaysia, and of the CIMB ASEAN Research Institute (CARI), a non-profit unit that supports progress towards an integrated and competitive ASEAN economy, Dr. Majid obtained his PhD in International Business in 1978 and was the President of the Kuala Lumpur Business Club from 2003 to 2008. He was made an Honorary Fellow of the London School of Economics and Political Science in 2005, and in 2008 a Visiting Senior Fellow of LSE IDEAS (Centre for the Study of International Affairs, Diplomacy and Strategy) where he heads the Southeast Asia International Affairs Programme.
pf-sharanjitjpg Ms Sharanjit Leyl
Presenter BBC World News (Moderator PD2)
A Singaporean producer and presenter for BBC World News, Sharanjit is a regular presenter of Asia Business Report and Newsday from the BBC Singapore studios. She joined BBC World News in 2003 and has reported from cities including Pakistan, Tokyo, and London. Noteworthy interviews she has conducted include the heads of state of Thailand, Pakistan, the Philippines, New Zealand, and East Timor, former prime ministers of Australia, Malaysia and Singapore, presidents of the World Bank and the IMF, and chief executives and chairpersons from various Fortune 500 companies such as Microsoft and Walmart.
pf-alexander Mr Alexander Kesper
Team Leader, ASEAN-EU Management Programme (Panelist PD2)
Alexander is a team leader of the ASEAN – EU Emergency Management Programme (AEEMP), which is headquartered at the ASEAN Secretariat in Jakarta. The programme aims to enhance the crisis management capacities of ASEAN and its member countries and recently set up a crisis centre for the Government of Myanmar. He also specialises in communications, counterterrorism, and disaster risk reduction and recovery with a focus on capacity building throughout the ASEAN region. Alex is an experienced lecturer and trainer as well as a handson crisis manager and consultant both on the ground and on a governmental level.
pf-sarah Ms Sarah Mathews
Destination Marketing Senior Sales Manager, APAC (Panelist PD2)
Sarah leads the Destination Marketing Sales team at TripAdvisor and upports all tourism boards in Asia Pacific. She started her career with TripAdvisor in the London office looking after the European, Asian and African tourism clients and has worked closely with key clients like South Africa Tourism and Greek National Tourism Organization. Born and raised in Hong Kong and fluent in Chinese, Sarah has spent most of her life living in Hong Kong, Beijing, and Australia and has a deep understanding of the workings of the travel industry in the region.
pf-lim2 Ms Beatrice Lim
Director-Industry & Regulatory Affairs,
Association of Asia Pacific Airlines (AAPA) (Panelist PD1)
Beatrice joined the Association of Asia Pacific Airlines (AAPA) in 2005 and is at present the Director of Industry and Regulatory Affairs. She represents the interests of organisation and its member airlines on a wide range of commercial, aeropolitical, regulatory, and non-technical issues and works closely with various member airlines and aviation industry stakeholders. Previously a Legal Counsel with Singapore Technologies Aerospace and a previously a Senior Air Transport Manager with the Civil Aviation Authority of Singapore, Beatrice brings with her broad knowledge of aviation policy issues and relevant ideas to resolve the current challenges faced by the industry.
pf-martin Mr Martin J. Craigs
Chief Executive Officer, PATA (Moderator PD3)
Martin joined the Pacific Asia Travel Association (PATA) as CEO in 2011. Prior to his involvement with PATA, Martin worked with various airline manufacturers for over 25 years and was elected President of the Aerospace Forum Asia (AFA), a Hong Kong-based, non-profit business networking, advocacy, and charity fund-raising group of which he is a founding member, five times. He has chaired and spoken at numerous travel and aerospace-related conferences since 1996 for AFA and PATA and is a regular commentator on mainstream media outlets such as BBC, CNN, CNBC, FT, and ASWJ.
pf-rashidi YBrs. Encik Rashidi bin Hasbulah
Deputy Secretary General, Ministry of Tourism and Culture,
Malaysia (Panelist PD3)
The current Deputy Secretary General of Malaysia’s Ministry of Tourism and Culture, Rashidi has more than 19 years’ experience in the tourism industry and is a big contributor to the Malaysia Tourism Transformation Programme (MTTP). He completed an Oxford Advanced Management and Leadership Programme at the University of Oxford in 2012.
pf-rolando Mr Rolando Canizal
Assistant Secretary, Department of Tourism, Philippines (Panelist PD3)
Rolando is the Assistant Secretary of the Tourism Development Planning for the Philippines’ Department of Tourism. He has handled programmes related to the Association of Southeast Asian Nations (ASEAN), the Asia Pacific Economic Cooperation (APEC), the United Nations Economic and Social Commission for Asia and the Pacific (ESCAP), and the World Tourism Organization (UNWTO) and has also spearheaded the implementation of various programmess involving policy analysis, planning, statistics, global and sustainable tourism, and governance. Rolando led several groups in formulating the ASEAN Tourism Strategic Plan and the APEC Tourism Strategic Plan and now oversees several bilateral and international agreements.
pf-cheah Mr Cheah Swee Hee
President, Malaysian Association of Hotels (MAH) (Panelist PD3)
A seasoned hotelier with a Certified Hotel Administrator title accredited by the Educational Institute, American Hotel & Lodging Association (AHLA) and a Certified Food & Beverage Manager (CFBM), Swee Hee previously served the Malaysian Association of Hotels (MAH) for six terms and is currently the Group General Manager of Kuala Lumpur International Hotel. Projects he has organised include National Skills Competition (Pertandingan Kemahiran Malaysia), Cookery and F&B Services, and Malaysia’s top culinary event Culinaire Malaysia.


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